The News: Recently at Enterprise Connect 2022, Shure announced Intellimix® Room received the expanded certification for Microsoft Teams Rooms with the Lenovo™ ThinkSmart™ Core. The Intellimix Room and expanded certification is best suited for technology from partners such as Poly, Logitech, and Lenovo. Read the full Press Release here.
Shure Announces Intellimix® Room for Microsoft Teams Rooms Expanded Certification
Analyst Take: Partnerships is the name of the game at Enterprise Connect 2022, and the announcement of the expanded certification for Intellimix Room is yet another example of partnership plays in action. The applicable use cases for the Intellimix Room are in instances where the Shure Microflex® Ecosystem is leveraged jointly with video conferencing products from Lenovo, Poly, Logitech, and Crestron. This partnership is all about delivering on the user experience front and ensuring that users have access to easy to use, unified communications software and, equally as important, that they can take advantage of top of the line audio solutions, with a view toward improving overall meeting quality.
Shure’s IntelliMix Room is software-based audio processing for video conferencing that eliminates the need for extra hardware, cleaning up meeting rooms while dramatically improving the audio quality with noise reduction, echo cancellation, and automatic mixing technology. It is easily deployed on in-room PCs that run Windows 10. By expanding the Microsoft Teams Rooms certification to cover Lenovo ThinkSmart Core, Shure is continuing to deliver solutions to more meeting rooms.
Pairing Shure with Partner Kits
To take full advantage of Shure’s IntelliMix Room, users can pair it with partner kits like the Poly Studio Large Room Kit. With the combination of Poly’s hardware and Shure’s software, users can improve meeting quality and meeting equity — two big components of Poly’s overall business strategy. What is key here is that no matter where a meeting participant is, whether that person is working remotely or in the meeting room, they will experience the same quality experience.
Equity of experience is a big theme in the collaboration space today, and rightfully so. As we continue to get comfortable in the hybrid world, organizations are opting for video conferencing solutions that can ensure that all meeting experiences, whether in office or remote, or a combination of both, are the same. Dealing with technology issues like whether a participant can be heard or even heard clearly, shouldn’t be the focus of the meeting, the content should be.
Shure’s IntelliMix Room for Microsoft Teams Rooms expanded certification will help organizations meet the high-quality collaboration standards we are becoming accustomed to — a continued victory for Shure, their partners, and collaboration users overall.
Disclosure: Futurum Research is a research and advisory firm that engages or has engaged in research, analysis, and advisory services with many technology companies, including those mentioned in this article. The author does not hold any equity positions with any company mentioned in this article.
Other insights from Futurum Research:
Luminar Acquires Freedom Photonics, Maker of High-Performance Laser Chips
OFC 2022: Marvell Debuts CPO Platform to Spur Open Switch and Optics Integration
Image Credit: Shure
The original version of this article was first published on Futurum Research.
Shelly Kramer is a Principal Analyst and Founding Partner at Futurum Research. A serial entrepreneur with a technology centric focus, she has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation. She brings 20 years' experience as a brand strategist to her work at Futurum, and has deep experience helping global companies with marketing challenges, GTM strategies, messaging development, and driving strategy and digital transformation for B2B brands across multiple verticals. Shelly's coverage areas include Collaboration/CX/SaaS, platforms, ESG, and Cybersecurity, as well as topics and trends related to the Future of Work, the transformation of the workplace and how people and technology are driving that transformation. A transplanted New Yorker, she has learned to love life in the Midwest, and has firsthand experience that some of the most innovative minds and most successful companies in the world also happen to live in “flyover country.”