The News: Google Cloud’s consumption packs are designed to accelerate the process of cloud transformation for its partners and their clients. Google Cloud recently released nine specialty-specific consumption packs intended to enable a standardized and scalable approach to cloud transformation that should increase the speed and effectiveness of cloud adoption. Read more from ChannelFutures here.
Newly Unveiled Google Cloud Consumption Packs are Designed to Accelerate Cloud Adoption
Analyst Take: Google Cloud’s consumption pack unveiling is the right solution at a time when cloud transformation demand is soaring. With this move, Google Cloud is streamlining the process for partners and their clients through the release of nine new specialty-specific consumption packs. Google, the world’s third largest public cloud provider, designed the consumption packs to accelerate the process of cloud adoption among managed service providers, system integrators, resellers, consultants, and other partners. The packs are specific to Deal Acceleration Funds and Partner Services Funds and are the result of pilot testing including key feedback from partners and end users.
It’s important to note here that Google Cloud’s consumption packs are not meant to replace Google’s Cloud Partner Advantage program, which delivers custom project services including access to resources, funding, incentives, and expertise. Rather, Google Cloud’s consumption packs are intended to provide a streamlined process that accelerates the journey to the cloud through Google Cloud-designed and tested project templates and predetermined funding options for a range of deployment sizes and needs.
The nine bundles comprising Google Cloud’s consumption packs cover the following specialty areas:
- Infrastructure assessment
- Customer consumption planning
- VMware Engine migration
- Compute engine migration
- Database migration
- Data warehouse migrationMigration from SAP
- GKE application
- Anthos deployment
Google Cloud’s consumption packs are designed with customers in mind, offering simplification and predictability in every part of the process, so its partners have access to thorough application migration and modernization plans to aid clients in their transition to the cloud. Google Cloud plans to add additional packs in the near future in response to partner response and demand. Google Cloud’s ongoing collaboration with partners is one of the keys to success for the cloud vendor, working to gain a larger foothold in the cloud market arena. Partners are part of what makes that happen, and solutions that make it easier for channel partners to better serve their customers — well, these are instances where everybody wins.
Google Cloud’s release of these initial nine consumption packs is a shrewd maneuver, as it promises to make it easier and faster for partners to do business with their own clients and solidify their bonds with the tech giant. This approach ensures all-around growth for the cloud provider, its partners, and their clients. By differentiating itself from other providers through platforms that increase the ease and speed of the cloud migration process, Google Cloud is clearly hoping to continue to drive business and reinforce its reputation as a premiere facilitator of cloud adoption. Demand for cloud transformation is soaring and this move from Google Cloud is a savvy, strategic one.
Disclosure: Futurum Research is a research and advisory firm that engages or has engaged in research, analysis, and advisory services with many technology companies, including those mentioned in this article. The author does not hold any equity positions with any company mentioned in this article.
Analysis and opinions expressed herein are specific to the analyst individually and data and other information that might have been provided for validation, not those of Futurum Research as a whole.
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The original version of this article was first published on Futurum Research.
Shelly Kramer is a Principal Analyst and Founding Partner at Futurum Research. A serial entrepreneur with a technology centric focus, she has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation. She brings 20 years' experience as a brand strategist to her work at Futurum, and has deep experience helping global companies with marketing challenges, GTM strategies, messaging development, and driving strategy and digital transformation for B2B brands across multiple verticals. Shelly's coverage areas include Collaboration/CX/SaaS, platforms, ESG, and Cybersecurity, as well as topics and trends related to the Future of Work, the transformation of the workplace and how people and technology are driving that transformation. A transplanted New Yorker, she has learned to love life in the Midwest, and has firsthand experience that some of the most innovative minds and most successful companies in the world also happen to live in “flyover country.”