The News: This week, Cloudera announced a shift in positioning. The company is all in on hybrid data with its Cloudera Data Platform. We create zettabytes of data every year spread across clouds, on-prem, and at the edge. But only a fraction of that data is stored and managed. Cloudera is looking to capitalize on that untapped data, offering companies the ability to store and manage that data no matter where it is. Read more on Cloudera’s website.
Cloudera Data Platform: Cloudera is All in on Hybrid Data
Analyst Take: We create a massive amount of data every year and that amount is expected to triple by 2025. However, many businesses don’t have the ability to capture, store, and mine all data — no matter where it was created or what type it is — for insights. Which is why the Cloudera Data Platform is promising. This unified hybrid data platform allows organizations to manage data whether its on-prem, in the cloud, or at the edge in one spot.
Cloudera Data Platform is an integrated system with common security, governance, metadata, and automation that are necessary for our current data architecture. Powered by Cloudera SDX, the Cloudera Data Platform provides customers with a comprehensive and holistic view of their data in a single source of truth.
The Future is Hybrid Data
This new positioning is both timely and represents an important change in tone from Cloudera. In order to differentiate themselves from the competition, companies need the ability to tap into the value of all of their data. Until now, data has been housed in disparate sources and siloed across departments limiting that ability. Organizations would function much more efficiently and possibly increase revenue with full access to their data. Cloudera is enabling this differentiation.
Over the past few years, Cloudera has been working to shift its image from a legacy data company to a company that is moving quickly as workloads and data modernize to the public cloud and into hybrid environments. While building the correct technology is critical, it is nearly as important to make sure the market can quickly understand and absorb the message—in short, that companies believe Cloudera has the wherewithal to be a partner in the enterprise modernization journey.
Cloudera’s Growth Since Going Private
Cloudera announced that it was going private in June 2021. At that time, I predicted that the move would be a catalyst for growth as the company was better positioned to embrace shifting architectures. I wasn’t unrealistic as the challenge being created by cloud native data warehouse and analytics solutions are certainly creating new competition. However, I believe largely the company has done what it promised by executing on the evolution of big data architecture to meet the enterprise where they currently are, and where they are heading.
In short, Cloudera Data Platform and this new strategy will only provide more momentum for the company as it continues to provide value to customers across a wide range of industries. Focus, diligence, and customer wins will be the items to keep an eye on. But it is becoming more clear the foundation to compete with what is next is increasingly within Cloudera’s grasp.
Disclosure: Futurum Research is a research and advisory firm that engages or has engaged in research, analysis, and advisory services with many technology companies, including those mentioned in this article. The author does not hold any equity positions with any company mentioned in this article.
Analysis and opinions expressed herein are specific to the analyst individually and data and other information that might have been provided for validation, not those of Futurum Research as a whole.
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Daniel Newman is the Principal Analyst of Futurum Research and the CEO of Broadsuite Media Group. Living his life at the intersection of people and technology, Daniel works with the world’s largest technology brands exploring Digital Transformation and how it is influencing the enterprise. From Big Data to IoT to Cloud Computing, Newman makes the connections between business, people and tech that are required for companies to benefit most from their technology projects, which leads to his ideas regularly being cited in CIO.Com, CIO Review and hundreds of other sites across the world. A 5x Best Selling Author including his most recent “Building Dragons: Digital Transformation in the Experience Economy,” Daniel is also a Forbes, Entrepreneur and Huffington Post Contributor. MBA and Graduate Adjunct Professor, Daniel Newman is a Chicago Native and his speaking takes him around the world each year as he shares his vision of the role technology will play in our future.