Marketing may have found a magic bullet in AI. Companies like Salesforce and IBM have recently unleashed a new round of accessible and affordable AI marketing tools that take the guesswork—and grunt work—out of marketing. The systems can save companies time and money, while also improving lead conversion rates. Even better, they can do it automatically. Case in point: a Harley-Davidson dealership …
How to Ensure Your B2B Ecommerce Ops are Efficient and Profitable
I probably don’t have to tell you that today’s B2B brands of all sizes are laser focused on Ecommerce and how to be successful at leveraging the web to drive sales. So what does it take to be successful in B2B ecommerce? Many things play a role, but ease of discovery, creating seamless user experiences across multiple channels that make …
Bezos on Amazon’s AI and Machine Learning Strategy
In The Booming Artificial Intelligence Market: Who’s In? Everybody!, I wrote that Artificial Intelligence (AI) is a bit of a “big boy” game. By that, I meant that not every company has the capital for investments in AI, machine learning, natural language processing and related efforts, and in some instances, many business leaders aren’t yet paying much attention. At the Internet Association’s …
Top Digital Transformation Trends in Automotive
I’m continuing my series looking at digital transformation trends in various industries. Previous focus has been on trends in sectors such as healthcare, retail, finances, and media and entertainment. Today, I’ll discuss how digital transformation has revolutionized the automotive industry. By 2020, growing digitalization and advancements in technology will have increased the automotive industry investments to $82 billion. The automotive …
Utilities Can Survive Digital Disruption with Hybris Solution
Disruption in the today’s digital economy has led utilities to explore new revenue streams to increase profit and cut expenses. This consumer-driven digital disruption has completely transformed the utilities market on an unprecedented scale. The simple days of supply and demand for utility providers are over, and the future only holds more disruption from the digital age. So, how can …
Did Facebook Just Stop the Skynet of Chatbots? No
According to multiple reports over the past week, Facebook recently shut down its AI-fueled chatbots after they created a secret language for communicating—a language that was not of human origin. This is part of the Facebook Artificial Intelligence Research (FAIR) project designed to create bots that can “negotiate” with other bots and humans. What really happened? What does this mean? While this sounds …
IT Roadmap for the Future
As new IT technology gets introduced in the workplace, it’s likely what worked last year won’t work in the next five years. It might sound cliché, but the only constant in the world of IT is change. While this continuous evolution cannot always be predictable, there are certain ways for CIOs to plan to help IT professionals achieve their goals …
Businesses Adopting Drone Technology
Not too long ago, drones were merely a novelty—a cool toy for the wealthy, an easy way to take aerial photos, or perhaps even a clandestine way to spy on your neighbor. Fast forward just a few years, and the business case for drone technology has made itself very clear. In fact, you’d be hard-pressed to find a business that …
Interactive Digital Signage Can Improve Your Business
While digital signage isn’t a new invention, interactive digital signage is a budding innovation that’s creating new opportunities for business owners. Interactive technologies have taken off in the last year, especially after the wild success of augmented reality applications like Pokémon GO. Consumers enjoy interactive, responsive experiences that pull them in, entertain, and engage them. Not only is interactive signage a new …
Strengthening Your User Experience Strategy
When companies like Amazon are investing 100 times more in user experience (UX) than they are in advertising, it’s time to pay attention. With the rise of mobility, UX has become perhaps the most important element of business strategy, and the top predictor of success in the digital economy. It no longer matters how good your idea or product is …