We often talk about how digital transformation can be a game changer for your business, but what about other kinds of organizational shifts? They’re all too common. In fact, businesses today must transform to keep up with evolving consumer behavior, emerging technologies, changing laws and regulations, and the spread of globalization. Corporate transformations can be challenging, and data consistently shows …
10 Questions to Ask a Prospective Cyber Insurance Provider
With all the data organizations produce, collect, and store, the digital space is rapidly becoming a playground for cyber attackers. PwC reports cyber crime costs the global economy $400 billion annually, and that number keeps rising. There are steps your organization can take to prevent these costly breaches, including honing your encryption strategies and making sure employees pay close attention …
Six Digital Transformation Opportunities for SMBs
If you think of digital transformation as something reserved only for the enterprise, think again. Now, it’s true that there are a number of ways large organizations can sink their teeth into digital initiatives, but it’s also true that customers are at the heart digital transformation. When we look at it that way, it’s clear there are major opportunities for …
Beyond Digital Transformation to Hyper-Disruption
Most business leaders are familiar with the concept of digital disruption—a subset of innovative disruption, or a new tool that changes the rules of an industry and how the market operates. In the case of digital disruption, that tool is technology itself. Businesses who keep pace with digital transformation can safeguard against a crushing tide of forward-focused competition. Shifting your …
Digital Transformation: The Law of the Farm
Let’s be provocative! There is no such thing as “digital transformation” only organizations in transformation. The word digital in “digital transformation” is a symptom of something else much like having a fever indicates an infection. Many companies feel a burning platform syndrome and this is because there are core mechanisms burning inside the organization that are being pressured by the …
The Solution for Low-Risk App Development
In a world full of apps, one must be at the forefront of user experience (UX) and user interface (UI) design to remain competitive. Without quality UI, your audience will get lost, confused, and frustrated—all of which leads to an incredibly negatively UX. Unfortunately, good designers can be expensive, and executives with the right capabilities are hard to find. The …
Struggling with Digital Transformation and the Generational Path to Purchase? We’ve Got You Covered.
Everyone’s talking about digital transformation, but what are you DOING about it? For those of us in the B2B marketing space, the struggle is real. We’re moving from an analog corporate mindset to a focus on digital transformation, and—as an added challenge—working to connect with prospects squarely in line with their differing generational paths to purchase. Delivering the right message …
The 4 Pillars of Digital Transformation: Stability, Reliability, Agility, and Speed
When I was at the Pegaworld event in Vegas a few weeks ago, I had the pleasure of seeing Dr. Brigit König, CEO of Germany’s Allianz Health, keynote. I also spent some time later in the day with Birgit talking about digital transformation and what it’s been like for a global insurance company like Allianz to take the plunge. Her …
How Edge Computing and Digital Transformation March to the Same Drum
Edge computing—the practice of expanding computer applications, services, and data to the logical ends of a network—moves away from centralized nodes to the literal edge of the computing sphere. Perhaps a less complicated way to think about it is this: instead of devices like drones or traffic lights needing to connect back to a computer hub to make things happen, …
The Heart of Digital Transformation: The Customer
For every company (and CMO) focused on digital transformation, the fact that it’s all about the customer seems like a no-brainer. Yet the reality is that many companies are still woefully far from not only executing on that concept, but actually getting it. Even more of a reality—it’s out of their hands. Think of it this way–companies don’t get to …