Big data is our big obsession. It feels like every week a new infographic comes out that outlines the amount of data being created every minute online. The stunning numbers, showing the amount of email, Facebook posts, video, and blogs flying across the Internet, really are enough to stop you dead in your tracks. But, big data has seemingly stalled …
#SMACTalk Episode # 33 – What Should Businesses Do When Technology Fails?
#SMACTalk Episode # 33 – What Should Businesses Do When Technology Fails? Technology often fails when we need it most. What should companies and brands do to be prepared before a technology failure? There are really two areas where technology failures adversely impact business. There’s the public relations (customer facing) side of things and then there’s the technical side (internal …
For Marketers Every Tech Trend Hinges On Big Data And Analytics
We never seem to tire of tech talk. We love debating and discussing the cloud, the Internet of Things, wearables, mobility, and every other new technology that hits the market. And why not? These gadgets and trends are changing the way we connect, communicate, market products, and engage with our employees and customers. But as we talk incessantly about new …
Should Developers Have a Role at the Executive Table
It’s often difficult to grasp today’s rapidly changing business landscape. But if there’s something we can be sure of, it’s the ongoing digital transformation of businesses. Right now, every business on the planet is contemplating their digital experience. Technology in the form of apps, APIs, mobile, cloud, and data are bringing big changes to all aspects of business. This includes …
#SMACTalk Episode # 32 – Employee Advocacy: You Have a Branding Problem!
What is employee advocacy? Is it social employees or perhaps employee engagement? And what should brands and companies be doing with employee advocacy? A lot of leaders wonder what employee advocacy is and employees ask themselves, “Who am I advocating for?” Often the response to discussions and events around employee advocacy is fractional compared to other topics like social selling. …
Are we considering mobile security when developing a mobile strategy?
Enterprises large and small are going mobile. In fact, with BYOD (bring your own device), a wide range of mobile devices are making their way into businesses, and employees are exposing companies to security issues through shadow IT, the cloud, and the app economy, with or without their knowledge. A new study by eBay shows that one in every four online …
4 Questions To Ask Before Implementing a Big Data Strategy
Data streams are constantly flowing from the technology we use in our daily life. Phones, televisions, computers, credit cards and even sensor-equipped buildings are all contributing to the data stream. And all this data is not only growing in volume, but it’s growing at a monstrous speed, doubling in size every two years. It is predicted that the data we …
#SMACTalk Episode #31 – Just How Secure Are Our Mobile Devices?
For this episode, Brian and I partnered up with F-Secure, inventors of software that enables users to keep themselves private while connected to the web via mobile. They reached out via Twitter so I researched the product and the topic, finding it intriguing enough to discuss further. Are people really aware of how secure they are (or are not) on …
Live at #SocialShakeUp15 Tech and Tools Dominate Future of Marketing – #SMACTALK Episode 30
In this week’s episode of SMACTalk (Social, Mobile, Analytics and Cloud), Brian Fanzo and I discuss the growing importance that tools and technology are playing in the world of marketing. With Brian heading off to Social Shake Up, the annual Social Media Today event in Atlanta, we started pondering the biggest challenges that enterprises and business are having with marketing …
What’s driving the rise of cloud marketplaces?
Every major tech company, distributor, and large SaaS provider is getting into the cloud marketplace game. And it’s only getting bigger. Analysts are positive that cloud computing will continue to grow in all areas, including software, hardware, IT outsourcing, and supporting the latest innovations.Forrester predicts the public cloud marketplace will reach $191 billion by 2020. This makes sense as cloud …