The entire culture of marketing and business has shifted as our society has become more digital—traditional tactics are being replaced with data-backed strategies and campaigns focused on measurement. What can the intersection of the proliferation of big data and the rise of market intelligence as a tool mean for your business? The answer is: a lot. Let’s dive in. Just …
How Enterprise Storage Will Lead the Way for Consumer Products
This post is sponsored by Samsung Business. All thoughts and opinions are my own. Enterprises require new and innovative solutions to meet growing storage demands. From IoT to Big Data, companies require storage capabilities that can aggregate huge amounts of information. Indeed, businesses are becoming data-driven. A recent forecast from the International Data Corporation projects that the big data technology and …
Understanding the Power of Policies for BYOD
Shadow IT is a credible security threat. For a time, the bring your own device (BYOD) trend was seen as a major contributor to that threat. BYOD does not have to compete with security demands, however. If you embrace it with education and engagement, BYOD can be a tool to launch your company forward. Consider the Need for a Well-Strategized …
Desktop Sites Living in the Shadow of a Mobile World
Somewhere north of a billion: that’s the boggling number of websites the internet houses—but most of them aren’t optimized for mobile viewing. Although mobile and tablet devices are the internet screens of choice, many companies haven’t taken the plunge into mobile-friendly website design. Applications provide key services to mobile users. When you factor in apps, businesses face a grim reality: …
The Heart of Digital Transformation: The Customer
For every company (and CMO) focused on digital transformation, the fact that it’s all about the customer seems like a no-brainer. Yet the reality is that many companies are still woefully far from not only executing on that concept, but actually getting it. Even more of a reality—it’s out of their hands. Think of it this way–companies don’t get to …
Why Enterprise Storage Is Yesterday’s Thinking
This post is sponsored by Samsung Business. All thoughts and opinions are my own. In the “old days”—about five to 10 years ago in this industry—IT specialists focused on storage, which was expensive, demanding, and took up physical space via server rooms and extensive wiring. With the growth of cloud computing and rapid on-demand accessibility, data storage and accessibility are no …
Microsoft to Acquire LinkedIn. It’s all about Collaboration!
Today you will see endless speculation as to why Microsoft is acquiring business (social) network LinkedIn. What seems like an unlikely pair has stunned the tech and social media world this morning as they announced a ~26.2 Billion dollar a cash deal to make LinkedIn Part of the Microsoft family. The Big question on many peoples mind is why? Allow …
Walk, Don’t Run, to Cloud Integration
Although there is a massive trend toward cloud technology by businesses everywhere, it’s crucial to first understand the risks of and requirements for integrating the cloud into your organization. Deciding whether you should move to the cloud is simple—the complicated part is making sure it works and delivers the benefits you want. Make an Informed Decision It’s easy to assume …
Your Screen or Our Screen: The Evolution of Digital Signage
This post is sponsored by Samsung Business. All thoughts and opinions are my own. Digital signage is enjoying a long-awaited evolution. Just as the cloud went from on-premise to off-premise and finally hybrid, digital signage is moving beyond the store screen and straight to the user. Consumers are beginning to share an immersive experience with digital signage, and personalization is the …
3D Printing and Personalized Manufacturing
The way we purchase goods and services is becoming more personalized. Retailers previously recognized the robust return on investment that came with the Internet of Things (IoT) and Big Data, but now customers are beginning to see the value of a personalized focus. 3D printing is poised to make an entrance into the world of customer-centered decision making. Once fully …