The News: Verizon signed a deal Thursday to acquire BlueJeans, a business-focused video conferencing service that competes with Zoom and Microsoft Teams. The deal comes as the coronavirus pandemic has led to lockdowns and shelter-in-place orders — meaning many people are now working from home and in need of video conferencing options. Read the news item on CNET.
Analyst Take: Verizon has a rapidly expanding portfolio and is amidst the transition to 5G, which will be a growth catalyst for the company over the next 5 years (at least). While the company is best known for its Mobile Service, the company has a significant business in media, broadband and business services. The move to acquire Blue Jeans Networks puts the company squarely into the work from home/collaboration space. While I certainly believe the exponential growth of video use for the big names like Webex, Zoom and Microsoft Teams could encourage a company like Verizon to dive in, I think it is less about competing with those names and more about an opportunity to capitalize on 5G and the New Normals that we will be seeing in the coming months and years as we abate and get back to a post COVID-19 world.
New Normal Means More Video in More Industries-Good for Verizon and BlueJeans
Besides an onslaught of meetings in knowledge industries and roles such as sales, marketing, engineering and operations, there are going to be some fields that are going to be forever (or at least for some time) changed in the wake of Covid-19. And this is why I’m encouraged by the move by Verizon due to its strong positioning as a core service provider to many businesses from large enterprise to small business. Let’s consider a few:
The key here for Verizon is going to be an app that can be coupled with the clients that Verizon serves in Mobile as well as the secure app that Blue Jeans has developed. It may require some additional measures before it will meet all the standards of compliant rich industries, but with Verizon’s resources, the necessary investments into expanding the platform’s capabilities and most importantly meeting those compliance requirements. This will be the key area to watch.
Overall Impressions of the BlueJeans Networks Acquisition
I’m bullish on this move for Verizon. The expansion into more and more segments enable the company to be one of the most critical service providers to businesses in a vast number of fields–The Covid-19 pandemic will accelerate the need for secure video services in fields like healthcare, financial, education and arguably almost every other industry.
While BlueJeans has been a somewhat smaller player in the space, trailing in market share to Microsoft, Cisco and Zoom, Verizon has the scale, networks and customer base to immediately operationalize and deliver these services at scale. This doesn’t make for a simple win by any means for Verizon, but the market growth and their role in 5G and connectivity will enable the company to compete successfully; especially in markets where secure high-availability networks are a must.
Futurum Research provides industry research and analysis. These columns are for educational purposes only and should not be considered in any way investment advice.
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The original version of this article was first published on Futurum Research.
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