You can’t succeed in business today without the use of big data. In fact, I’ve long been a believer that data-backed decisions are essential for effective digital transformation. Not only does data help you learn a lot more about your customers—often in real time—it can also help speed up otherwise slow and taxing approval processes. Together, that creates a better …
Has The Term Big Data Lost All Meaning?
Over the past year or so the conversations surrounding Big Data have been on a continuous loop. With endless streams of data being created on a daily basis, we hear the word ‘data’ being uttered everywhere – conferences, meetings, blogs, peer discussions, corporate parties, you name it. I’ve literally lost the count of the number of times I’ve tried making …
Should Internet of Things Mean Anything To Your Business?
With the rapid growth of wearables, and with more devices entering the online space every day, the “Internet of Things” (IoT) is a hot topic consuming business and tech conventions like wildfire. Though wearable gadgets like Google Glass have largely been brushed aside as superfluous devices, according to Pew Research, nearly 83% of tech experts believe that the use of …
C-Suite Revolution: Customer Officers and Data Officers Emerge As the Next Top Executives
Over the past few years, there has been a ton of talk about the emerging roles of the CIO and CMO. A Forrester report has revealed that CIOs are responsible for transforming businesses and spurring innovation, while CMOs are demonstrating excellent practice and added value in accelerating the marketing achievements of their organizations. Despite the transformative impact that CIOs and …
Business Insights: A Simple Approach To Big Data
Oh goodness, there are those words again: big data. As a business owner these words are starting to sound like nothing more than a catch phrase, or worse yet a catch all for the world-gone digital. Begging the question, will ignoring the proliferation of big data make it go away? Unfortunately, no. Ignoring this shift will only cause your company …