When companies like Amazon are investing 100 times more in user experience (UX) than they are in advertising, it’s time to pay attention. With the rise of mobility, UX has become perhaps the most important element of business strategy, and the top predictor of success in the digital economy. It no longer matters how good your idea or product is …
UX Strategy: Why It Matters Now More Than Ever
In the past decade, we’ve seen the creation of many new verbs—tweet, uber, and “swipe left”—added to the global lexicon. The reason: companies like Twitter, Uber, and Tinder have created a UX powerful enough to disrupt our standard way of living. How can all companies experience that kind of success? Hint: it isn’t just about good design. It’s about creating …
UX: Strategy Matters, Too
Many people mistakenly confuse user interface (UI) with user experience (UX). An attractive and functional UI is crucial, but there’s more to effective UX than design alone. Strategy plays an integral role, too. User experience must be a top consideration when developing any product or software. Instead of hiring UX designers to execute strategic decisions, it’s important to include them …