Qualcomm’s new Snapdragon 480 5G Mobile Platform expands the company’s portfolio in the budget tier, offering price points at mid- and high-tier levels that seem pretty certain to expand its market share ahead of competitors. This is a smart business strategy for a chipmaker looking to leverage 5G early to accelerate revenue growth with minimal friction from competitors. It’s also a smart ecosystem strategy, as Qualcomm can use this opportunity to prove to handset makers that it can become their single source of 5G mobile SOCs at every price point.
Despite 5G Growth Qualcomm Commits to Next Generation 4G Devices
This week Qualcomm launched 3 new Snapdragon platforms to support the growth of 4G. This came despite 5G’s arrival and has a strong market value.