Futurum Research senior analyst, Steven Dickens provides his take on the potential $45 billion acquisition by PayPal of social media platform Pinterest. With social media platforms under the microscope of U.S. and EU regulators and their traditional business models under threat from privacy concerns, they are increasingly turning to the world of finance. The tie up of PayPal and Pinterest would streamline the online shopping journey for 454 million global users and would set the combined company up to be a leader in the nascent world of the metaverse.