NRF 2021, like so many events over the past year went fully remote for its first chapter, which focused on key leadership initiatives and the future of retail. This piece focuses on six themes and five trends identified at this year’s NRF chapter 1.
Unleash Your Content by Enabling Digital Signage Using Content-as-a-Service
If you are a brick and mortar sales or marketing leader, you’ve got a lot on your plate. Driving traffic to the store, optimizing in-store visits, and driving sales all falls within your area of responsibilities. What can you do to maximize your consumers’ experience so they are compelled to come inside, can easily find what they are looking for, …
Bringing Customers to the Center Requires Technology Foresight
We live in a world where there’s so much discussion going on about “customer centricity.” Brands are rethinking their strategies to become more customer-centric. While business is always about customers, putting them at the core of your digital strategy is now front and center. Empowered by Tech Due to endless access to the Internet, social, and mobile, today’s customers are …