Today there is a wealth of information available for marketers in the form of diverse and rapidly multiplying data streams. This information is normally referred to as big data, but when it comes to learning about people online, I like to call it aggregation of social data. With more and more brands adopting the social business model, social data has …
Is mobile driving cloud or is cloud driving mobile?
At this year’s Mobile World Congress (MWC), a mega event once dedicated solely to mobile and mobile tech, I found myself amazed at the many technological elements beyond mobile displayed there. Making an impact were the Internet of Things (IoT), augmented reality, big data, and, of course, the cloud’s fingerprints were everywhere. If you ask me, opening up the MWC to …
Wearables Looking Better, but Enterprise is the Biggest IoT Opportunity
With new devices making their way onto the wearables market, wearable technology will no longer be viewed as a consumer fad or a buzzword. In fact, this year has started with a bang for the wearable industry as a slew of ‘smart’ gadgets debuted at the Consumer Electronics Show (CES). And this year, we saw more than just fitness bands …
Mobile is a Lifestyle, not a Technology
With an increasing number of companies investing in deployment and management of enterprise mobility than ever before, it’s no surprise it’s one of the hottest trends in today’s business landscape. Remote work is fast becoming mainstream, as flexible hours and work locations allow employees to work more efficiently and accomplish more. Our teams are accessing data, meeting deadlines, servicing clients, …
Has The Term Big Data Lost All Meaning?
Over the past year or so the conversations surrounding Big Data have been on a continuous loop. With endless streams of data being created on a daily basis, we hear the word ‘data’ being uttered everywhere – conferences, meetings, blogs, peer discussions, corporate parties, you name it. I’ve literally lost the count of the number of times I’ve tried making …
Will Internet of Things (IoT) Impact The Workplace?
The wearable device market is witnessing a steady growth in consumer applications and business use. A new report predicts wearable device shipments will reach 187 million units by 2020 with a compound annual growth rate of 34 percent, which means we will be seeing more and more wearables in both personal and professional aspects of our lives for years to …
Chief Data Officer: Insights Meet Intuition
Recently, I wrote about the emergence of Chief Data Officers (CDOs) as a new breed of C-Suite executives. Last year, Gartner identified that “there are more than 100 CDOs serving in large organizations today, which is more than double the number in 2012.” While the number of CDOs is rising, there’s a wave of speculation as to whether an organization …
The mobile workforce goes beyond working from home
Last year, surveys and reports predicted that 2015 will be the year of enterprise mobility. For most companies thinking about a mobile workforce, mobility has been all about flex work and work-from-home arrangements. While some companies are open to these, others aren’t as quick to jump on board. For example, Yahoo CEO, Marissa Mayer comes to mind: she called work-from-home …
Why Brands Are So Thirsty For Your Data
As technology grows by leaps and bounds, we have to ask ourselves, “Are we headed into a future where security and privacy will be lost forever?” Why? Well, very recently, analysts put out a warning to consumers to be careful what they talk about in front of the new Samsung Smart TV. Apparently, this device can “listen” to your conversations …
Are CMOs Poised To Take Over Technology Purchasing?
Today, most tech purchase decisions are still being made in the CIO/CTO suite. There is nothing new about that. With certain initiatives being handed down from leadership, buying and implementation has always been done in the tech department. However, as the debate around CIO-CMO fusion continues, and as data-centric and customer-centric businesses seek to work faster, issues like shadow IT, marketing-led tech, …