There’s one thing that we all know for sure—not all shoppers are alike. Thanks to big data, we now have a better idea about what shoppers like and what they don’t. Millennials, for instance, have some very strong tendencies in how they use the Web and mobile while researching and shopping, and also around what triggers them to make purchases. …
4 Questions To Ask Before Implementing a Big Data Strategy
Data streams are constantly flowing from the technology we use in our daily life. Phones, televisions, computers, credit cards and even sensor-equipped buildings are all contributing to the data stream. And all this data is not only growing in volume, but it’s growing at a monstrous speed, doubling in size every two years. It is predicted that the data we …
What Future Ready Enterprise Means to Me
We are in a world that knows no bounds. Technology is driving the growth engine, helping small companies become large enterprises faster than ever before. Companies like Uber and Airbnb quickly grew from humble startups to major market players in their industries. What catapults their growth? It’s that these brands have an eye for the future. This insight works in their benefit. However, …
Can Embracing Mobility Bring an End To Shadow IT?
“Shadow IT”, or the use of unapproved apps in the enterprise, is a huge problem for businesses. Today’s companies want more flexibility, faster than IT departments can provide. Tech-driven employees use a variety of tools and apps in their personal lives and expect the same level of ease and efficiency from their work tools. In short, employees are seeking true …
Can Big Data Steer Us Wrong?
We talk incessantly about the importance of big data to drive better business decisions and outcomes. Marketers, managers, business owners, thought leaders – just about everyone is spending inordinate amounts of time debating big data. Why? It’s because companies engaging in data projects are doing better than those that are not. The proof is out there for everyone to see. …
Why Social Data is Important for Social Business
Today there is a wealth of information available for marketers in the form of diverse and rapidly multiplying data streams. This information is normally referred to as big data, but when it comes to learning about people online, I like to call it aggregation of social data. With more and more brands adopting the social business model, social data has …
Wearables Looking Better, but Enterprise is the Biggest IoT Opportunity
With new devices making their way onto the wearables market, wearable technology will no longer be viewed as a consumer fad or a buzzword. In fact, this year has started with a bang for the wearable industry as a slew of ‘smart’ gadgets debuted at the Consumer Electronics Show (CES). And this year, we saw more than just fitness bands …
Mobile is a Lifestyle, not a Technology
With an increasing number of companies investing in deployment and management of enterprise mobility than ever before, it’s no surprise it’s one of the hottest trends in today’s business landscape. Remote work is fast becoming mainstream, as flexible hours and work locations allow employees to work more efficiently and accomplish more. Our teams are accessing data, meeting deadlines, servicing clients, …
The mobile workforce goes beyond working from home
Last year, surveys and reports predicted that 2015 will be the year of enterprise mobility. For most companies thinking about a mobile workforce, mobility has been all about flex work and work-from-home arrangements. While some companies are open to these, others aren’t as quick to jump on board. For example, Yahoo CEO, Marissa Mayer comes to mind: she called work-from-home …
Why Brands Are So Thirsty For Your Data
As technology grows by leaps and bounds, we have to ask ourselves, “Are we headed into a future where security and privacy will be lost forever?” Why? Well, very recently, analysts put out a warning to consumers to be careful what they talk about in front of the new Samsung Smart TV. Apparently, this device can “listen” to your conversations …