Words like terabyte, petabyte, exabyte, and zettabyte among many others have entered the business lexicon holding the hands of big daddy – yes, we’re talking about big data here. As data is growing at a monstrous speed, businesses are left grappling on how to curate data or how to even make sense of it. According to a Gartner report, through 2015, …
Big Data and Omni-Channel Pave The Way For 1:1 Marketing
The importance of personalized customer interaction is becoming far more pronounced among today’s B2B marketers: this is called 1:1 marketing. Smart marketers need to shift our gaze from big data and metrics to creating 1:1 relationships that leverage mining of better and more meaningful data. This is where “little data” comes into the picture. While big data in all its …
Twitter and Watson: Little Data Gets Big Validation
I just can’t seem to kick the phrase “Little Data.” Yes, I know that isn’t really a term that has been adopted, certainly not like its better looking counterpart, but for the majority of us who are living in the world of small and midsize business, the whole “Big Data” thing is well, just too big for us to put …
Big Data, 1:1 Marketing and the Evolution of “Little Data”
Big Data, 1:1 Marketing and the Evolution of “Little Data” In some of my earlier posts, I’ve discussed how businesses can make sense out of the enormous amount of data that is being produced in these days of what I like to call “the big data boom.” And today? There’s no doubt about i, data is a big deal. Poor …