With its new privacy update impacting the way advertisers collect data, Apple is changing the complexion of data collection which will materially change the way advertisers collect and use data to deliver targeted ads and customer experience.
Data Privacy: Apple Agrees to Delay Enforcement of iOS 14’s New IDFA Opt-in Rules to 2021
Apple added that they believe that “technology should protect users’ fundamental right to privacy, and that means giving users tools to understand which apps and websites may be sharing their data with other companies for advertising or advertising measurement purposes, as well as the tools to revoke permission for this tracking.”