Live at #SocialShakeUp15 Tech and Tools Dominate Future of Marketing – #SMACTALK Episode 30

In SMACtalk by Daniel Newman1 Comment

In this week’s episode of SMACTalk (Social, Mobile, Analytics and Cloud), Brian Fanzo and I discuss the growing importance that tools and technology are playing in the world of marketing. With Brian heading off to Social Shake Up, the annual Social Media Today event in Atlanta, we started pondering the biggest challenges that enterprises and business are having with marketing …

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Watson May End Search As We Know It? #IBMPWLC

In Big Data by Daniel NewmanLeave a Comment

Just Google It…Everyone Else Does Right now when we want to know more about something, anything, we Google it; this isn’t an exception, this is the rule. In fact, 74% of the entire population turns to Google to start their information finding efforts. This trend has been on the rise for sometime and as we have become more dependent on …

The Mobile Marketing Imperative

In Mobility by Daniel Newman13 Comments

Did you know that 2014 is the year that mobile takes over as the number one place for Internet consumption? If not, it is important that you take note of this because whether your business is e-commerce or merely a consulting firm with a website, the shift to mobile is going to affect the way you market your brand. Whether …