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Struggling with Digital Transformation and the Generational Path to Purchase? We’ve Got You Covered.

In Digital Transformation by Shelly KramerLeave a Comment

Everyone’s talking about digital transformation, but what are you DOING about it? For those of us in the B2B marketing space, the struggle is real. We’re moving from an analog corporate mindset to a focus on digital transformation, and—as an added challenge—working to connect with prospects squarely in line with their differing generational paths to purchase. Delivering the right message …