Futurum senior analyst Olivier Blanchard takes a look at Apple’s latest filing in the Epic Games vs. Apple legal battle, in which Apple was ordered to allow developers to point consumers to alternate forms of payment outside of its App store. In this overview, Blanchard explains why the next phases of the appeal process could be critical to the future of ecommerce platforms, including Google Play and Amazon, as well as the U.S. retail ecosystem as a whole.
Data Privacy: Apple Agrees to Delay Enforcement of iOS 14’s New IDFA Opt-in Rules to 2021
Apple added that they believe that “technology should protect users’ fundamental right to privacy, and that means giving users tools to understand which apps and websites may be sharing their data with other companies for advertising or advertising measurement purposes, as well as the tools to revoke permission for this tracking.”