Brands and their agencies bank on knowing their customers. After all, delivering a winning customer experience—a must for organizations that want to compete for consumers’ attention in this increasingly digital marketplace—is all about tailoring message and delivery. Understanding customer personas, habits, preferences, and tendencies is critical—this knowledge drives campaigns, sells products, and makes advertisers money. In short, it is the business of advertising. …
Technology and Business Week in Review: March 11, 2017
Building a chatbot for Facebook, John Deere partners with Kespry to bring drones and aerial data to construction and forestry, and comScore launches a new product called Connected Home. These are just some of the stories we were interested in this week in the world of technology and business—here’s an overview. Wanna Build a DIY Facebook Messenger Chatbot—No Coding Required? …