At the heart of Google’s US antitrust troubles is the search giant’s staggering advantage in online search: Google processes roughly 90% of all online searches in the US. But there’s a difference between hypercompetitive behavior and anticompetitive behavior, and I believe that’s what this case is about. As this plays out, I wouldn’t be surprised to see the DOJ’s antitrust case against Google rubbing up against the 9th Circuit Court of Appeals’ recent ruling in FTC vs. Qualcomm. Interesting times ahead, to be sure.
Gadgets Over Toys: Gen Z to Become the Next Data Mecca for Marketers?
When we talk about young professionals shaking things up in the workplace, we often talk about millennials. When we talk about consumers shaping tech trends with their purchases, we often talk about millennials. This is for good reason—after all, their growth as a generation has meant a lot for big data. There’s a new group of up-and-comers, though, that may …