This post is sponsored by Samsung Business. All thoughts and opinions are my own.
Nearly 30 years ago (yes, it’s been that long), people everywhere were awestruck about the first cordless phone. The ability to move while talking on the phone was the first step toward mastering mobility—a feat that has now totally revolutionized how the world operates.
It’s no longer enough to bring your phone with you on errands or answer emails on the go. That version of mobility is limited, and thought leaders have already moved on to the next phase: constant connectivity. This type of mobility strives to give users permanent access to the internet, group collaboration and quick communication tools, useful apps, and other day-to-day necessities.
Today’s technology marks the greatest peak in mobility we’ve ever seen. New gadgets are invented at record-breaking speeds, all vying for consumer attention by finding new ways to answer our questions, predict our needs, and provide unparalleled support. Each new innovation represents another landmark for 21st century technologies and another step toward achieving true mobility.
From the device in our pockets and our wearables to the connected automobile, we’re experiencing a rapid shift in what “mobility” means.
Meet Mobility: The New Kid on the Block
For businesses, mobile phones are ancient history. Now, it’s all about having a seamless connection between multiple devices and achieving constant connectivity through personal Wi-Fi. It’s about never being limited to the old nine-to-five work schedule and utilizing 24/7/365 availability to gain a competitive edge. It’s about lifting the cap on the work you can perform because you always have access to everything—working from the airport, your couch, or the bleachers at your kid’s baseball game (if you want to!). When technologies like cloud and mobile come together, you have true mobility.
Mobile represents devices and platforms, while mobility encompasses a broader idea: The ability to stay connected and get tasks done on the move. Nearly everyone in the business sphere desires mobility—especially as the industry grows increasingly agile, and competition for consumer attention hits all-time highs.
Yes, the devices we buy are mobile. But more importantly, we’re mobile. Our thirst for mobility will not be satiated with a mobile phone; we crave a mobile life—and therefore, a business that moves with us.
Engage in New Mobility Channels
Want to attain true mobility? Invest in the latest mobile technologies. If you thought of purchasing smartphones as a first step, you’re woefully behind the times. While smartphones took amazing strides toward mobility, the tech industry has developed far past simple handheld communication devices and has now entered the arena of the workplace, automobiles, and even real estate.
The car industry is finally embracing driver mobility. In the past, car companies warned against using mobile devices while driving. But after realizing that drivers desire constant connectivity, they found innovative ways to meet this need and maintain driver safety. With devices such as Samsung’s new dongle, which plugs into your car’s ODB II port, your car can now become a hotspot. When connected to the network, the dongle monitors the vehicle’s performance and its location, enabling users to track their vehicles in the event of a stolen car and keep up with maintenance before an issue occurs.
Mobility Equals Freedom
As mobility continues to fuel intelligent marketing, more devices are entering the market and revolutionizing the way we conduct our lives and our work. From working remotely to telecommuting on the go, we have the freedom to be connected at all times. The potential for permanent productivity and the end of traditional workplace limits is at our fingertips, in the keys and touchpads of our mobile devices.
Physical access points slow us down and limit us to specific locations; now we can find hotspots almost anywhere and connect ourselves with whomever we need to, whenever we need to. Mobile devices have opened the future of true mobility—and that future looks bright.
Image credit : StockSnap.io
Daniel Newman is the Principal Analyst of Futurum Research and the CEO of Broadsuite Media Group. Living his life at the intersection of people and technology, Daniel works with the world’s largest technology brands exploring Digital Transformation and how it is influencing the enterprise. From Big Data to IoT to Cloud Computing, Newman makes the connections between business, people and tech that are required for companies to benefit most from their technology projects, which leads to his ideas regularly being cited in CIO.Com, CIO Review and hundreds of other sites across the world. A 5x Best Selling Author including his most recent “Building Dragons: Digital Transformation in the Experience Economy,” Daniel is also a Forbes, Entrepreneur and Huffington Post Contributor. MBA and Graduate Adjunct Professor, Daniel Newman is a Chicago Native and his speaking takes him around the world each year as he shares his vision of the role technology will play in our future.