Artificial intelligence (AI) becomes more sophisticated every year, and its programs are revolutionizing the way that some industries operate.
While some consider AI a potential competitor to human labor, AI also has improved product quality, healthcare accuracy, and marketing personalization. Let’s take a look at three industries where the impact is readily apparent.
Manufacturing and the 4th Industrial Revolution
This is an exciting and historical time for the manufacturing industry as it moves into the fourth revolution of manufacturing:
- The 1st revolution introduced mechanization through water and steam power
- The 2nd revolution ushered in mass production and assembly lines using electricity
- The 3rd industrial revolution introduced the digital era, comprised of computers and automation
The 4th industrial revolution is happening now.
Referred to as “Industry 4.0,” the manufacturing industry is experiencing a significant transformation made possible by advancements in (AI).
Today’s industrial revolution involves using real-time data and machine learning to significantly enhance digital systems put in place during the digital era.
People once feared that intelligent machines might replace human labor. Today’s AI, however, mostly helps humans do their jobs more safely and effectively.
AI-based systems that deploy machine learning and data analytics help manufacturers cut unexpected downtime, design better products, improve worker safety, anticipate maintenance needs, and manufacture products faster.
For example, predictive maintenance algorithms allow computers to anticipate equipment malfunctions. This allows manufacturers to avoid unplanned downtime by scheduling equipment maintenance before it cripples the production process.
AI-based programs can also alert manufacturers to production faults that cause product quality issues, such as abnormalities in machine behavior, changes in raw materials, or deviations from recipes.
IBM, a leader in artificial intelligence development for manufacturing, promises AI programs that can help companies reduce system failures, build more efficient processes, produce greater outputs and meet the high expectations of today’s customers.
Artificial intelligence promises to enhance the manufacturing process in ways that have never been possible before, using big data, machine learning, and analytics to build smarter, more efficient plant operations.
Healthcare: Efficiency and Accuracy on the Rise
Although the healthcare industry is struggling to adapt to electronic records systems, experts predict that AI-driven applications will become standard in healthcare and arrive sooner than expected.
Artificial intelligence and machine learning programs enhance healthcare at every level, from patient experience to testing, diagnosis, disease prediction, and payments.
A comprehensive list of the ways AI-based programs help healthcare organizations operate more efficiently includes:
- Improvements in medical imaging
- More accuracy when reading test results
- Robot-assisted surgeries
- Administrative support
- Efficient recruiting
AI will also help deliver more-efficient diagnosis and treatment recommendations, and help patients locate affordable health care and treatment options.
These advantages extend to patients physical bodies: AI-powered health chatbots, such as Florence, and wearable devices such as Fitbit and Apple Watch help patients monitor their daily health.
Health apps can provide basic medical information and advice such as current heart rate and recommended activity, sleep, and water intake. Some programs even remind people to take their medications.
AI has the potential to address some of healthcare’s most significant problems, and companies are investing billions into getting AI-based programs developed and launched quickly.
Marketing: Targeting and Delivering Company Messages
Artificial intelligence in the marketing industry has been so successful that people now expect personalization in their marketing emails, advertising, and website experiences.
Machine learning helps marketers:
- Identify valuable customers
- Personalize and serve the most-effective messages
- Improve the results of the sales funnel by serving the right content at strategic times
Most marketers (66 percent) say that automation and machine learning helps them focus on more strategic activities, according to a report by Think With Google, and 89 percent of U.S. marketers say that website and app personalization resulted in increased revenue.
AI-powered chatbots can be programmed with personalities and taught to communicate efficiently through messenger systems.
Artificial intelligence in marketing improves customer interactions and helps businesses develop better leads, stronger engagement, and higher conversions.
Artificial Intelligence Enhances Customer Experiences
Today’s AI allows workers to do their jobs better, improves the quality of health care, and serves the type of marketing content that people are most interested in viewing.
The original version of this article was first published on Future of Work.
Emily Clark is a Content Developer for Clutch, a platform for B2B research, ratings, and reviews. Her research helps companies make informed decisions about the development firms they partner with.