Video and interactive technology have played big roles in how businesses engage with customers, especially in the retail environment. Creative AV installations, interactive displays, immersive experiences, gamification, AR/VR—all these things served to make in-store experiences exponentially more engaging and give customers reasons to seek out the in person shopping experience over sitting behind a computer screen and shopping online.
There is pretty much universal agreement that the way we collectively shop is changing. And technology is leading that charge. Here are some examples:
Digital media and interactive experiences in-store is big. Digital media in public venues—called Out of Home (OOH) advertising—also delivers a powerful punch. In a 2015 Nielsen study commissioned by the Outdoor Advertising Association of America, it was clear that digital display is the future. The report reflected that digital billboards generated high recall for ads and resulted in positive consumer attitudes. Three out of four survey respondents reported seeing a digital ad in the last month and one in four reported seeing one in the last week. Seventy-one percent of respondents reported feeling that digital billboards are more noticeable and memorable than online ads and forty-six percent reported feeling the same way about digital ads compared to TV ads. That’s powerful stuff.
Video, interactive technology, digital advertising and the like all really do just one thing—play to the micro-moments that are such an important part of every customer experience, and make those experiences better ones. To my way of thinking, there’s everything to like about that. What do you think? What are you experiencing as it relates to technology and the retail experience and/or digital OOH advertising? I’d love to hear your thoughts on this.
This article was first published on VDO360.
Photo Credit: White Dzn Studio Flickr via Compfight cc
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