The digital signage industry has a way of wooing us with its magic. As digital signage continues to make strides in its popularity, innovation is making it a force to be reckoned with. This year, the big show for digital signage, the 2018 Digital Signage Expo in Las Vegas, didn’t disappoint in displaying what is up and coming for the …
Using VR and Digital Signage Together to Propel Your Business
It is a well-heard rumor that virtual reality is going to take over anything and everything in its path. However, it is safe to say that although VR will bring about many changes, some things are better together. Is VR a threat to digital signage? No. In fact, VR and digital signage should be working together to create immersive and …
Unleash Your Content by Enabling Digital Signage Using Content-as-a-Service
If you are a brick and mortar sales or marketing leader, you’ve got a lot on your plate. Driving traffic to the store, optimizing in-store visits, and driving sales all falls within your area of responsibilities. What can you do to maximize your consumers’ experience so they are compelled to come inside, can easily find what they are looking for, …
Video and Interactive Technology: Changing the Way We Shop
Sometimes, marketers get things backwards—they focus on the product or service rather than the customer they want to buy it. However, when you keep customers in mind and focus on customer engagement, you can make some pretty impressive changes. Think about how the shopping experience has changed over a few short years. Video and interactive technology have played big roles …
Your Screen or Our Screen: The Evolution of Digital Signage
This post is sponsored by Samsung Business. All thoughts and opinions are my own. Digital signage is enjoying a long-awaited evolution. Just as the cloud went from on-premise to off-premise and finally hybrid, digital signage is moving beyond the store screen and straight to the user. Consumers are beginning to share an immersive experience with digital signage, and personalization is the …
More Than Marketing – The Many Surprising Applications of Digital Signage
This post is sponsored by Samsung Business. All thoughts and opinions are my own. Many people think of digital signage as a two trick pony, used only for wayfinding and marketing. That’s a little like saying a bird can fly only to the top of its cage: That might be true, but the minute you open that birdcage door…well, we know …
Why Digital Signage is Still Valid in the Age of the Second Screen
This post is sponsored by Samsung Business. All thoughts and opinions are my own. Digital signage commanded an impressive share of mind when it didn’t have to compete with omnipresent mobile devices. It was new. It was exciting. It was sexy and compelling. Today, we seem to have entered an age where we walk through public spaces with our heads down …
Mobile Devices, Big Data and Big Displays: A World in Sync
This post is sponsored by Samsung Business. All thoughts and opinions are my own. The debate regarding big screen vs. small screen goes far back in the history of display technology. However, now we have entered an era where there’s a huge demand for both. For instance, the digital signage market is booming—it’s currently the world’s second fastest growing ad medium. …
Smarter Digital Signage Inevitable in the Workplace (and All Places)
Whenever we talk about the workplace these days, the conversation is hardly complete without some high-tech words being tossed around— the cloud, big data, the Internet of Things—each of which signifies a new type of work, and work environment. But are these things also relevant to the role of digital signage in the corporate space? Yes, of course they are. …
The Booming Digital Signage Industry
This post is sponsored by Samsung Business. All thoughts and opinions are my own. In this fast-paced tech world, there are so many different images competing for customer’s attention that it’s often hard to know what might work best for you and your business. One thing to put at the top of your list, however, is digital signage, which is rapidly …