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When Big Data Causes Big Problems #SMACtalk Ep 26

In SMACtalk by Daniel Newman1 Comment

We all know that Big Data is a hot topic. As businesses and consumers we are constantly witnessing how data can be used to better understand our customers, our operations and of course our own buying behavior.  However, big data in all of its glory isn’t always so perfect. What happens when we let data become a mere support structure …