In the past decade, we’ve seen the creation of many new verbs—tweet, uber, and “swipe left”—added to the global lexicon. The reason: companies like Twitter, Uber, and Tinder have created a UX powerful enough to disrupt our standard way of living. How can all companies experience that kind of success? Hint: it isn’t just about good design. It’s about creating …
The Value Getting UX Right the First Time
Digital trends come and go, but there’s one thing that will always be around: user experience (UX). Access to data and digital communication, as well as digital transformation, permeates every aspect of our lives, but user experience matters more than ever. Your user experience is more than just a competitive edge—it’s also a mark of your individuality. In a crowded …