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Smarketing: Sales and Marketing Meets the Business of Growing Business

In Marketing by GuestLeave a Comment

As a result of the digital age, the line between sales and marketing has been dissolving for some time. Today’s customer base is more informed and empowered than ever before. Companies are paying more attention to how their marketing decisions affect those consumers at every stage of the buying process (not just in stand-alone sales or marketing pillars). What we’ve …