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5 Change Management Steps for A Simpler Omnichannel Journey

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By: Ashley Chemtov, Content Marketing Coordinator, Jesta I.S. The world of retail has been revolutionized by omnichannel commerce, as what was once a buzzword has now become the industry standard. To remain competitive, retailers must link the physical store to the digital world for a connected shopping journey. While it’s clear that unified commerce is the backbone of a successful retail …