NRF 2021, like so many events over the past year went fully remote for its first chapter, which focused on key leadership initiatives and the future of retail. This piece focuses on six themes and five trends identified at this year’s NRF chapter 1.
Big Data and Omni-Channel Pave The Way For 1:1 Marketing
The importance of personalized customer interaction is becoming far more pronounced among today’s B2B marketers: this is called 1:1 marketing. Smart marketers need to shift our gaze from big data and metrics to creating 1:1 relationships that leverage mining of better and more meaningful data. This is where “little data” comes into the picture. While big data in all its …