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Challenges and Solutions for B2B Omni-Channel Engagement

In Technology by Shelly KramerLeave a Comment

Customer expectations for the B2B buying experience have changed dramatically in recent years. The internet, social media channels, and connected, savvy customers mean that the way B2B prospects find, research, and ultimately buy products and services has evolved. Consumers expect brands to offer an ecommerce experience, moreover, they expect that ecommerce experience to be efficient, effective, and seamless. Sound like …