Mobile World Congress: Geofencing may forever change mobile shopping

In Business and Leadership by Daniel Newman9 Comments

BARCELONA, SPAIN — Pulling up to my hotel at Mobile World Congress 2015 (MWC 2015), I found myself just around the corner from the home of the world renowned “futbol” club FC Barcelona, Camp Nou. With every game, tens of thousands of fans pack the seats to witness their team play. This, however, isn’t limited to just FC Barcelona but to stadiums and …