Millennials are changing our world, through sheer numbers and through sheer force of will. As a generation that has grown up with technology, smartphones, and search engines, Millennials are also responsible for driving technological development—and now even the use of Big Data. Despite the promises, Big Data has been slow to become the game changer it was predicted to be. …
To Market to Millennials, Financial Institutions Must Build a Better Customer Experience
Customer preferences, especially those of millennials, are a constantly moving target. Regardless of whether we’re talking about the retail sector or the financial services industry, consumers want to receive the right information on the right platform at the right time. Fortunately, there are a wide variety of technologies available to help marketers not only deliver personalized content to their customers, …