Being able to identify customers is key for marketing in all companies. Here’s how machine learning will make this process easier.
How Machine Learning Can Give Us Greater Customer Insights
Big data. Data mining. Data lakes—and data swamps. Today, data is everywhere we look, and most businesses have made it a top priority to gather as much of it as they possibly can—but often, that’s where the story ends. In fact, there is so much data being produced in today’s digital landscape—2.5 exabytes every single day—that it can be completely …