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The High Costs of Dirty Data

In Big Data by Shelly Kramer1 Comment

Every day, businesses collect a mountain of data about their existing and potential customers — vital information that is rightly seen as the lifeblood of sales and profits. While resources have often targeted data quantity, the focus on quality is moving up on the agenda. Executives recognize that inaccurate or “dirty” data can have a negative impact on revenue, as …