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Want Customers? Start with Go-to-Market Innovation

In Business and Leadership by GuestLeave a Comment

Developing a product without a go-to-market strategy is like trying to fly an airplane with an empty fuel tank. You’ve invested huge sums of money into designing the plane, building the plane, hiring a staff and servicing the plane, but if you don’t add fuel, it’s not going anywhere. And yet this happens all the time—great products, painstakingly developed, with …