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Brands Committing to Social Good — Recipe for Business Success

In Business and Leadership by Shelly KramerLeave a Comment

Brands committing to social good in today’s business climate are finding it a worthwhile investment in business success. But it wasn’t always that way. When TOMS shoes launched in 2006 with its “one-to-one” business strategy, many business leaders around the country likely wondered how the company would ever stay in the black. Its model of giving one new pair of …