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The Changing Role of the CMO: From Order Taker to Growth Driver

In CMO/Marketing by Shelly Kramer1 Comment

Today’s CMOs are dramatically different than CMOs of a decade ago. Today’s CMOs have a seat at the table when it comes to core business decisions, things like embracing and driving digital transformation, formulating and implementing growth strategies, technology adoption, forecasting revenue outlook, developing pipeline management strategies, and the like. Heavily invested in business decisions, modern CMOs must be adaptable, …