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Technology’s Influence on the Customer Journey

In Technology by Eric Vidal1 Comment

It is undeniable that technology is changing and shaping the world around us. The customer journey is no exception. Retailers are being forced to reevaluate their marketing strategies thanks to emerging technological trends. Augmented reality (AR) and virtual reality (VR) are at the forefront in creating new ways for companies to reach consumers without them ever having to leave their …