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Using Predictive Analytics to Improve Sales Leads

In Technology by Daniel NewmanLeave a Comment

Marketing may have found a magic bullet in AI. Companies like Salesforce and IBM have recently unleashed a new round of accessible and affordable AI marketing tools that take the guesswork—and grunt work—out of marketing. The systems can save companies time and money, while also improving lead conversion rates. Even better, they can do it automatically. Case in point: a Harley-Davidson dealership …