AI tools for marketing are becoming easier to use. Discover how to use predictive analytics to improve your sales leads.
Using Predictive Analytics to Improve Sales Leads
Marketing may have found a magic bullet in AI. Companies like Salesforce and IBM have recently unleashed a new round of accessible and affordable AI marketing tools that take the guesswork—and grunt work—out of marketing. The systems can save companies time and money, while also improving lead conversion rates. Even better, they can do it automatically. Case in point: a Harley-Davidson dealership …