The News: Splunk kicked off .Conf21 with several announcements in security, observability, platform, and partnerships to further their mission of turning data into doing. The new product innovations will help further digital transformation initiatives that are needed in today’s business climate. Read all the press releases here.
Analyst Take: The opening keynote at .Conf21 was jam packed with announcements that span security products, observability solutions, cloud platforms, and new partnerships. It’s clear that Splunk is ready to meet customers wherever they are in their digital transformation journeys providing them with the tools they need to continue to move forward. It’s no surprise that 92 of the Fortune 100 companies are Splunk customers. The last 18 months proved that the business world is full of unpredictability. And the best way to plan for it? Have a strong data foundation which Splunk can easily supply.
Organizations in every industry are moving to the cloud, and while that may be easier for some areas of business, data management can get more challenging. Which is why these new features from Splunk will help organizations get more from their data at every stage and will meet the unique needs of each customer. Here are some of the announcements that caught my attention.
IT and DevOps teams are under pressure to keep businesses moving forward at a rapid pace while innovating new services, keeping existing services reliable, and delivering top=notch customer experiences. Add in more cloud-native technologies and the increasingly complicated tech stack is enough to give anyone a headache. But those issues are resolved with the Splunk observability portfolio. Customers are equipped with a service-centric, AI-powered observability and have complete control of their data from end-to-end, all in real-time and at scale. The new features that will improve the existing platform are:
There were more security breaches last year than in the previous 15 years. This new environment requires updated security solutions that can keep an organization protected. Splunk is ready to deliver with enhancements to Splunk Security Cloud and Splunk SOAR.
While this latest announcement won’t be available for a few more months, the Splunk Partnerverse Program will support thousands of distributors, global system integrators, service providers, original equipment manufacturers, technology alliance partners and value-added resellers.
Partners can improve their expertise with progressive learning pathways and certifications expanding the Splunk’s professional services practice development.
Only one day in the books for .Conf21 and it’s clear that Splunk is ready for the future of business providing new solutions that will help customers build foundations that can withstand threats, unpredictability and more.
The landscape for competition in Splunk’s core business areas continue to grow as public cloud and large IT Infrastructure companies are all seeing the value of observability with the likes of IBM, Cisco, ServiceNow, Microsoft, and a litany of other companies increasing their presence in the space.
Overall, I feel encouraged about Splunk’s innovations in the space. It’s transition to ARR and Cloud continues to payoff and give the company greater agility to meet evolving customer expectations. A good event and encouraging progression for Splunk.
Disclosure: Futurum Research is a research and advisory firm that engages or has engaged in research, analysis, and advisory services with many technology companies, including those mentioned in this article. The author does not hold any equity positions with any company mentioned in this article.
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The original version of this article was first published on Futurum Research.
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