Digital Transformation

Digital Transformation in the Fashion and Lifestyle Space

In by Eric Vidal

The fashion industry has been challenged by global uncertainty, consumer whims, and industrial change. Keeping up with the commerce and responding to consumer demand moves at a rapid pace. Digital transformation has put the customer in charge of the entire buying process from manufacturing to marketing, and it is imperative to gather data to satisfy their needs.

The digital ecosystem has brought consumers and manufacturers closer than ever before, creating challenges and sometimes barriers for retailers. It is incumbent upon retailers to make the buying experience for the customer a seamless one.

In Digital Transformation in the Fashion and Lifestyle Space, some of the topics we explore are:

  • Mass personalization and what it means to understand the customer
  • How to build and protect brand reputation
  • How to harness the IoT

Download this white paper and learn how to use digital technology in your fashion and lifestyle business.

Eric Vidal is the Senior VP of Marketing & Principal at Broadsuite Media Group (BMG), a strategic partner of V3B and The Marketing Scope. Eric heads up the lead generation services for brands both large and small, and is a recognized leader in start-ups, marketing, content marketing, lead generation, advertising, tracking behavior, PR, messaging, social media, online events and web collaboration.