What Is Next For Consumer Privacy As Data Continues To Proliferate

In Security by Daniel Newman1 Comment

We are inherently drawn towards things that are free. Psychologist, Dan Ariely, in his book, Predictably Irrational: The Hidden Forces That Shape Our Decisions, has explained this behavior, “FREE! gives us such an emotional charge that we perceive what is being offered as immensely more valuable than it really is.” With the rise in consumerism, our needs, wants, and demands …