Big data is driving a great deal of change in the modern business world. While big data provides a broad focus, small data offers more detail. For many companies, big data is hard to crack in terms of deriving insight, and small data is essentially useless without the proper context. Connecting small data to big data trends is vital to …
Big Data Segmentation and the Power of Small Data Analysis
While the Internet of Things (IoT) has caused many businesses to shift their focus toward big data, many forward-thinking individuals are considering the importance of small data. Big data analysis has obvious benefits, but early adopters of data segmentation and small data collection will reap long-term benefits. Do Not Forget About Small Data Digital transformation has, in part, been about …