Cultivating Your Fans: Big Data Finds Its Way Into Sports Marketing

In Big Data by Daniel Newman1 Comment

The days of in-your-face, disruptive marketing are over. Today, it’s difficult to get your audience to respond to promotional messages without first building and nurturing relationships with them. To do this, you need to know your target audience. This is where Big Data jumps comes in. Why? Big Data holds a goldmine of information on your target audience. This level …