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Big Data and Omni-Channel Pave The Way For 1:1 Marketing

In Big Data by Daniel NewmanLeave a Comment

The importance of personalized customer interaction is becoming far more pronounced among today’s B2B marketers: this is called 1:1 marketing. Smart marketers need to shift our gaze from big data and metrics to creating 1:1 relationships that leverage mining of better and more meaningful data.  This is where “little data” comes into the picture. While big data in all its …