For sometime I have been talking about the ways that Big Data may just make a big play for small businesses. Ironically, while I have been busy philosophizing about new uses of Big Data, it was only a matter of time before the numbers would need to be brought into play. After all, if we are going to talk about big data …
Betting On Big Data: CMO’s Remain Uncertain #IBMPWLC
In her opening keynote from IBM Partner World 2014, Ginni Rometty, IBM CEO said in no uncertain terms, “The future winners and losers in business will be decided on how they use information.” A telling statement as to where the “Big Blue” CEO sees the future of business heading. Of the 3 major priorities of the business, which Rometty identified …