Gadgets Over Toys: Gen Z to Become the Next Data Mecca for Marketers?

In Big Data by Daniel NewmanLeave a Comment

When we talk about young professionals shaking things up in the workplace, we often talk about millennials. When we talk about consumers shaping tech trends with their purchases, we often talk about millennials. This is for good reason—after all, their growth as a generation has meant a lot for big data. There’s a new group of up-and-comers, though, that may …