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The Rise of the Toll-Free Data Initiative [and why it matters]

In Big Data by Shelly KramerLeave a Comment

I was reading an article reporting on Verizon’s plans to start testing “sponsored” or “toll-free” data in the near future and it got me thinking. Why does this matter? Toll-free data? Do we need that? The more I thought about it, the more the rise of the toll free data initiative started to make sense—especially as a marketer. Here’s why. …